I was asked to adapt the existing brand and visual language, created by Luis Bravo and his team, into a campaign look and feel for this 2010 event announcing Wynton Marsalis and the Jazz at Lincoln Center Orchestra's residency in Havana, Cuba for the first time. Part of a cultural exchange with the Cuban Institute of Music, the project was intended to emphasize the connections between American and Cuban musical traditions and included performances in both NYC and Havana.
Get people to take a fresh look at Panadol—to create stronger emotional connections with the brand while boosting its image as a highly effective and undeniably modern pain reliever. We developed a shift idea—“Body First”—that indelibly connects the brand to the global wellness movement while serving as a strong, culture-neutral platform for its dual messages of effective relief and unmatched safety. We also updated and harmonized Panadol’s visual identity into a single, cohesive system and guided its implementation.
In collaboration with: Tom Wilson // Creative Direction (Copy) Orna Navon // Creative Direction Kathy Keen // Design Direction
Apply and extend the newly created brand identity for WaMu bank specifically to the credit, debit, gift, and themed bank card portfolio. Secondly, extend the brand personality across merchandise items carried through the company store, as well as a variety of collateral and promotional items for employees and customers.
For this project the client was looking for a graphic device that would serve as an extension of their existing brand and could create a fresh, yet sophisticated visual presence for all Charles Schwab Family Office events. Working alongside the lead copywriter, I created a typographic tapestry comprised of the two brand typefaces, to serve as the lead visual across all communications.
Human Rights Watch 2009
This is the 2009 invitation to the annual Voices for Justice dinner event, this year there was a stronger emphasis on creating a more cost-efficient design solution that creates visual impact and leverages the honorary key note speakers at each event (London, Munich, New York, and San Francisco.)
Human Rights Watch 2008
This is part of an ongoing campaign to reposition the international watchdog organization Human Rights Watch, around the concept Tyranny Has a Witness. This piece is an invitation to the annual Voices for Justice dinner event, for current members and potential new donors.
The Met Opera
Having produced essentially the same brochure for the past 10 years, the Metropolitan Opera were looking for a fresh direction for the 2006–07 brochure that would coincide with the new era of management. This brochure set the tonefor the whole year until the institution underwent a complete re-brand by a notable New York Design firm in early 2007.
Contribute to building a “packaging design bank” to meet Pepsi Corporations’ ambitious desire to unveil a new design every two to three months, over the next three years (2003 – 2005) both domestically and internationally.
ICP Click Invite
This was a collaboration with the Lucha Collective for an invitation to the annual fund raising event "Click," presented by the ICP for select members and potential donors, held at the Lotus Club. The objective was to create an invite that was alluring, provocative and sparked the viewer's curiosity to interact with the piece.