THE HOME DEPOT: INTERNAL IDENTITY EXPLORATION
Suffering, in my opinion, from a rather dated identity, this was part of an unrealized pitch for The Home Depot and its inter-company sub brands to evolve the current identity. The idea being to build on The Home Depot's inherit strengths while giving it a fresh consistent look. Also, below is a sampling of an exploration in form involving The Home Depot square and ways to dimensionally reinterpret the orange square.
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