JOEB MOORE & PARTNERS
This identity was created for Joeb Moore & Partners, a unique firm specializing in architecture, interiors and design. The logomark is comprised of the perimeter of the three letter “o’s” found in the name Joeb Moore, separated by a slash. The result was a graphic formula equivalent to 1 + 2, which became the core concept for the entire identity. This formula is a continual theme that is woven throughout the identity in numerous ways, the most obvious being Joeb Moore (1) + Partners (2). The type lockup allows each specific area of the firm’s practice to be the hero.
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