MUSEUM OF FINE ARTS BOSTON
The Herb Ritts Gallery, the Museum's first space permanently dedicated to photography, opened in the fall of 2008 with an exhibit titled "Photographic Figures." Below is the visual messaging campaign created to promote the event. The creative was derived from the concept of "discovery" and the idea that every individual experiences a work of art differently, therefore the messaging encourages the audience to come to the MFA's new Herb Ritts Gallery to "Find a New Point of View," "Find Beauty," "Find _____."
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